About

Win Your Gear — Powered by Rich Tone Music

Established in Sheffield in 2004, Rich Tone Music has grown to become one of the UK’s leading independent guitar retailers, specialising in quality used guitars, effects, amplifiers and related equipment.

Trusted by musicians for over 20 years, we are also authorised dealers for a carefully selected range of leading brands. Everything featured on Win Your Gear is backed by the same experience, product knowledge and customer service for which Rich Tone Music has become known.

The guitar market has changed considerably in recent years. More musicians are discovering the exceptional choice and value offered by quality used gear, while the rising price of premium instruments has put many dream guitars increasingly out of reach.

In response, we have placed even greater emphasis on the pre-owned market—building lasting relationships with our customers and helping great instruments find their next owners.

For many years, our philosophy has been simple:

Buy. Sell. Trade.

Now, in 2026, we’re adding something new:

Win.

Win Your Gear features hand-picked guitars and equipment from Rich Tone Music’s extensive stocks, alongside brand-new prizes sourced directly from our authorised suppliers.

Our aim is simple: to give musicians the opportunity to win and own exceptional instruments and gear for a fraction of their usual price—all through a trusted, established UK guitar retailer.

Whether you’re looking to Buy, Sell, Trade—or Win—your next piece of gear, we’ve got you covered.